Privacy policy

INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT INFORMATION OF THE DATA CONTROLLER 1.1 We are pleased that you are visiting our website, and we thank you for your interest. Here we inform you about the use of your personal information when using our website. Personal information is any information that can personally identify you.

1.2 The data controller for data processing on this website in accordance with the General Data Protection Regulation (GDPR) is Store Name. The data controller is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data.

1.3 To ensure security and protect the transmission of personal data and other confidential content (such as orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string 'https://' and the lock symbol in your browser bar.

DATA PROCESSING WHEN VISITING OUR WEBSITE

Simply by informative use of our website, meaning when you do not register or otherwise provide us with information, we only collect the data that your browser sends to our server (so-called 'server log files'). When you visit our website, we collect the following data, which is technically necessary to display the website for you:

Our visited website Date and time of access Amount of data sent in bytes Source/reference from which you came to the page Used browser Used operating system Used IP address (possibly anonymized) Processing is carried out in accordance with Article 6(1)(f) of the General Data Protection Regulation (GDPR) based on our legitimate interest in improving the stability and functionality of our website. There is no further transmission or use of the data. However, we reserve the right to check server log files in case of concrete indications of illegal use.

COOKIES To make your visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information to an individual extent, such as browser and location data as well as IP address values. Persistent cookies are automatically deleted after a predetermined period, which may vary depending on the cookie.

Some cookies serve to facilitate the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for later visits to the website). If personal data is also processed by individual cookies set by us, the processing is carried out in accordance with Article 6(1)(b) of the GDPR, either for the performance of the contract or in accordance with Article 6(1)(f) of the GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the visit to the site.

It is possible that we cooperate with advertising partners who help us make our internet offer more interesting for you. For this reason, cookies from partner companies may also be stored on your hard drive when you visit our website (third-party cookies). If we cooperate with the mentioned advertising partners, you will be informed individually and separately about the use of such cookies and the scope of the data collected in the following sections.

Please note that you can set your browser to inform you about the setting of cookies, and you can decide individually whether to accept them or to exclude the acceptance of cookies for specific cases or in general. Each browser handles cookie settings differently. This is described in the help menu of each browser, explaining how you can change your cookie settings. You can find these for the respective browsers at the following links:

Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences Chrome: https://support.google.com/chrome/answer/95647?hl=en&hlrm=en Safari: https://support.apple.com/en-us/guide/safari/sfri11471/mac Opera: https://help.opera.com/en/latest/web-preferences/#cookies Please note that if you reject cookies, the functionality of our website may be limited.

CONTACT US When contacting us (for example, via the contact form or email), personal information is collected. The information collected in the case of a contact form is indicated in the respective contact form. This information is stored exclusively and used for the purpose of responding to your request or for contact and the associated technical administration. The processing of the data is based on our legitimate interest in responding to your request in accordance with Article 6(1)(f) of the General Data Protection Regulation (GDPR). If your inquiry aims to conclude a contract, Article 6(1)(b) of the GDPR constitutes an additional legal basis for processing. Your information will be deleted immediately after your request is completed, provided that the relevant facts have been clarified and there is no conflict with statutory retention periods.
DATA PROCESSING WHEN CREATING A CUSTOMER ACCOUNT AND FOR CONTRACT EXECUTION In accordance with Article 6(1)(b) of the General Data Protection Regulation (GDPR), personal data is still collected and processed if you provide us with this data for the execution of a contract or when creating a customer account. The collected information is indicated in the respective input forms. Your customer account can be deleted at any time, and this can be done by sending a message to the address of the controller mentioned above. We store and use the information you provide to us for contract execution. After complete execution of the contract or deletion of your customer account, your information will be blocked for further use and deleted after the expiry of tax and commercial retention periods, unless you have expressly consented to further use of your information or unless we reserve the right to use further information as permitted by law, and as we inform you about below accordingly.
USE OF YOUR INFORMATION FOR DIRECT MARKETING

6.1 Registration for our email newsletter If you subscribe to our email newsletter, we will regularly send you information about our offers. The mandatory information for sending the newsletter is solely your email address. The provision of any additional information is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter after you have explicitly confirmed that you agree to receive the newsletter. We will then send you a confirmation email asking you to confirm that you wish to receive newsletters in the future by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Article 6(1)(a) of the GDPR. When you register for the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration so that we can trace any possible misuse of your email address at a later point in time. The data collected by us when you register for the newsletter will be used exclusively for the purpose of advertising by way of the newsletter. You can unsubscribe from the newsletter at any time using the link provided for this purpose in the newsletter or by sending a message to the person responsible for data processing named at the beginning.

6.2 Newsletter mailing via MailChimp Our email newsletters are sent via the technical service provider The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (https://mailchimp.com), to whom we pass on the data you provided when registering for the newsletter. This disclosure is made in accordance with Article 6(1)(f) of the GDPR and serves our legitimate interest in the use of an effective, secure, and user-friendly newsletter system. Please note that your data is usually transmitted to and stored by a MailChimp server in the USA.

MailChimp uses this information to send and statistically evaluate the newsletters on our behalf. For the evaluation, the emails sent contain so-called web beacons or tracking pixels, which are single-pixel image files stored on our website. This allows us to determine whether a newsletter message has been opened and which links have been clicked on. In addition, technical information is recorded (e.g., time of retrieval, IP address, browser type, and operating system). The data is collected exclusively pseudonymized and is not linked with your other personal information; direct personal reference is excluded. This data is used exclusively for statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.

If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

Furthermore, MailChimp may use this data according to Article 28 of the GDPR as a subcontractor for the technical dispatch of the newsletter and, according to its own information, may use this data to optimize or improve its own services, e.g., for technical optimization of the dispatch and presentation of newsletters or for economic purposes to determine from which countries the recipients come. However, MailChimp does not use the data of our newsletter recipients to write them themselves or to pass them on to third parties.

ONLINE MARKETING GOOGLE ADWORDS REMARKETING We use Google AdWords to advertise our website in Google search results and on third-party websites. For this purpose, when you visit our website, the so-called remarketing cookie of Google is set by Google, which allows automatic displaying of interest-based advertising using a pseudonymous cookie ID and based on the pages you visited. This serves to safeguard our legitimate interests, which predominate in the context of a balancing of interests, in the optimal marketing of our website according to Article 6(1)(f) of the GDPR. After the purpose has been fulfilled and the end of the use of Google AdWords Remarketing by us, the data collected in this context will be deleted.

Any additional data processing will only take place if you have agreed with Google that your Google Internet and app browser history will be linked to your Google account and information from your Google account will be used to personalize ads you view on the web. If you are logged in to Google while visiting our website, Google will use your data in conjunction with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal information with Google Analytics data to form target groups. You can permanently opt out of remarketing/targeting across devices by turning off personalized advertising in your Google Account; follow this link: https://www.google.com/settings/ads/onweb/.

The aggregation of the collected data in your Google Account is based solely on your consent, which you can provide or revoke to Google (Article 6(1)(a) of the GDPR). For data collection processes that are not merged into your Google Account (for example, because you do not have a Google Account or have objected to the merging), the collection of data is based on Article 6(1)(f) of the GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.

For more information and the data protection regulations, please see Google's Privacy Policy at: https://www.google.com/policies/technologies/ads/.

GOOGLE ADWORDS CONVERSION TRACKING We use the online advertising program 'Google AdWords' and conversion tracking as part of Google AdWords. Google Conversion Tracking is an analysis service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; 'Google'). When you click on an ad served by Google, a conversion tracking cookie is placed on your computer. These cookies lose their validity after 30 days, do not contain personal data, and are therefore not used for personal identification. If you visit certain pages on our site and the cookie has not expired, Google and we can recognize that you clicked on the ad and were redirected to that page. Each Google AdWords customer receives a different cookie. As a result, cookies cannot be tracked through the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers can see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they will not receive any information that personally identifies users.

If you do not wish to participate in tracking, you can opt-out of this use by disabling the Google Conversion Tracking cookie on your web browser under User Preferences. You will then not be included in the conversion tracking statistics.

Conversion cookies are stored based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

For more information about Google AdWords and Google Conversion Tracking, please see Google's Privacy Policy: https://www.google.de/policies/privacy/. You can configure your browser to inform you about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for specific cases or in general, and activate the automatic deletion of cookies when closing the browser. If you disable cookies, the functionality of this website may be limited.

SOCIAL MEDIA FACEBOOK PLUGINS (LIKE & SHARE BUTTONS) Our website uses plugins from the social network Facebook, provided by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. You can recognize the Facebook plugins by the Facebook logo or the 'Like' button on our site. For an overview of the Facebook plugins, see https://developers.facebook.com/docs/plugins/.

When you visit our site, a direct connection between your browser and the Facebook server is established via the plugin. This enables Facebook to receive information that you have visited our site from your IP address. If you click on the Facebook 'Like' button while you are logged into your Facebook account, you can link the content of our site to your Facebook profile. This allows Facebook to associate visits to our site with your user account. Please note that, as the operator of this site, we have no knowledge of the content of the data transmitted to Facebook or of how Facebook uses this data. For more information, please see Facebook's Privacy Policy at https://de-de.facebook.com/policy.php.

If you do not want Facebook to associate your visit to our site with your Facebook account, please log out of your Facebook account.

The use of Facebook plugins is based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in effective Facebook plugins to increase the visibility of its website on social media.

ANALYTICS AND ADVERTISING GOOGLE ANALYTICS This website uses Google Analytics, a web analytics service. It is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called 'cookies'. These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Google Analytics cookies are stored based on Article 6(1)(f) of the GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and its advertising.

IP anonymization We have activated the IP anonymization feature on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area before it is transmitted to the United States. Only in exceptional cases is the full IP address sent to a Google server in the US and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity, and to provide other services regarding website activity and internet usage for the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with any other data held by Google.

Browser plugin You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

Objecting to the collection of data You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site: Disable Google Analytics.

For more information about how Google Analytics handles user data, see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Outsourced data processing We have entered into an agreement with Google for the outsourcing of our data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic data collection by Google Analytics This website uses Google Analytics' demographic features. This allows reports to be generated containing statements about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This collected data cannot be attributed to any specific individual person. You can disable this feature at any time by adjusting the ads settings in your Google account or you can forbid the collection of your data by Google Analytics as described in the section 'Refusal of data collection.'

PLUGINS AND TOOLS YOUTUBE Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

If you visit one of our pages featuring a YouTube plugin, a connection to the YouTube servers is established. Here the YouTube server is informed about which of our pages you have visited.

If you're logged in to your YouTube account, YouTube allows you to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used to help make our website appealing. This constitutes a justified interest pursuant to Article 6(1)(f) of the GDPR.

Further information about handling user data, can be found in the data protection declaration of YouTube under https://www.google.de/intl/de/policies/privacy.

Source: English translation of https://www.e-recht24.de/muster-datenschutzerklaerung.html

This website uses Google Analytics exclusively with the extension "_anonymizeIp()", which guarantees anonymization of the IP address by shortening it and excludes direct personal reference. By using the extension, your IP address is shortened by Google beforehand within the member states of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address sent to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6(1)(f) GDPR, based on our legitimate interest in statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide us with other services related to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be associated with any other data held by Google.

You can prevent the storage of cookies by adjusting your browser software accordingly; however, we would like to point out that in this case, you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en Alternatively, for browser plugins or within browsers on mobile devices, you can click on the following link to set an Opt-Out-Cookie that prevents future collection of Google Analytics on this website (this Opt-Out-Cookie only works in this browser and only for this domain, if you delete your cookies in this browser, you must click on this link again): Disable Google Analytics. Google LLC, based in the USA, is certified under the EU-US Privacy Shield, which ensures compliance with the level of data protection applicable in the EU.

This website also uses Google Analytics for cross-device analysis of visitors, performed via a user ID. Upon the first visit to a page, the user is assigned a unique, permanent, and anonymized ID set across devices. This allows interaction data from different devices and sessions to be assigned to a user. The user ID does not contain any personal information and does not send such information to Google. Objection to data collection and storage via the user ID can be made at any time and with immediate effect. To do so, you must disable Google Analytics on all systems you use, such as in a different browser or on your mobile device. Deactivation can be done using a browser plugin from Google (https://tools.google.com/dlpage/gaoptout?hl=en). Alternatively, for browser plugins or within browsers on mobile devices, you can click on the following link to set an Opt-Out-Cookie that prevents future collection of Google Analytics on this website (this Opt-Out-Cookie only works in this browser and only for this domain, if you delete your cookies in this browser, you must click on this link again): Disable Google Analytics. More information about Universal Analytics can be found here: https://support.google.com/analytics/answer/2838718?hl=en&ref_topic=6010376.